Collect
Bring in data from public, private and field sources, then clean it and connect it.
AI Intelligence
Intelligence systems for decisions that can't wait.
We build AI systems that read large, messy data and show leaders what is happening and what to do.
Overview
Illustrative data
12,480Items processed today
14Languages read
3Open alerts
Live signals auto-classified
- Water outage complaints rising in three districts
- Fuel price debate trending on two platforms
- Unverified claim about a service disruptionFlagged
- Positive response to new clinic opening
- Questions about the registration deadline
- Complaints about delays at a service centre
- Praise for a new school meals programme
Top themes today
Projected trend next 8 weeks
Week 860Confidence 82%
Daily brief generated 07:00
- Concern about water services rose 18% overnight, led by three districts.
- A false claim about a service disruption is spreading in two languages. A draft response is ready.
- Sentiment on the new policy is steady. No action needed.
Sample items stream in and are classified as they arrive.
Scenario
A person approves every brief before it goes out.
Built for
- Elections
- Governance
- Public affairs
- Institutions
About Electra
We turn large, messy data into clear decisions.
Electra Labs designs, builds and runs AI systems for organisations that have more information than time. Our systems gather data from many sources, make sense of it in many languages, and put the answer in front of the people who decide.
Data
Many sources, brought together into one clean picture.
Intelligence
AI that interprets what the data means and what is changing.
Action
Alerts, briefs and workflows that move the moment the answer is known.
What we build
Four capabilities, one system.
Each one works alone or as part of a single connected system, tailored to your environment.
Understand
Read text, audio and numbers across many languages. Find themes, shifts and risks.
Predict
Model scenarios and forecast where things are heading, with the confidence stated.
Act
Turn answers into alerts, briefs and workflows your team can use the same day.
Where it's used
Built for high-stakes decisions.
The same intelligence serves different arenas. What changes is the data and the question.
Elections
Understand voters, run the field and answer threats through a campaign or an election.
Governance
Track public sentiment, service delivery and policy impact in near real time.
Public affairs
Spot reputation risks early and shape the response before a story sets.
Institutions
Monitor information integrity and operational risk across large organisations.
How we work
From first conversation to daily operation.
We work inside your environment as an embedded team, with one accountable point of contact.
Assess
Map the information landscape, find the gaps, and define what winning means in measurable terms.
Design
Shape the solution around your situation, not a generic template.
Deploy
Pilot in a controlled area, prove results with real data, then scale with confidence.
Operate
Run it every day and keep refining as conditions change.
Trust
Built to be trusted with sensitive data.
Political and public data demands more care than most. These rules apply to every engagement.
Consent first
We contact people only through lawful, public or consented channels.
Real voices only
No bots, fake accounts or paid astroturf. Creators and agents are real and disclosed.
Disclosed AI
Synthetic voices and AI-written messages are labelled, and used only with consent.
No suppression
We win by persuading and mobilising. We never work to keep anyone from voting.
Human approval
A person signs off every message before it goes out.
Traceable money
Field payments follow verified action, and every payment can be traced.
Track record
Delivered at national scale.
National monitoring through a general election
For ECES, with funding from the European Union, we ran national sentiment monitoring and hate-speech de-escalation through a general election in 2022, a record-peaceful one.
We were one part of a wider national effort.
- People reached
- 27M+
- Threats mitigated
- 2,500+
- Languages monitored
- 12+
- Programme budget managed
- €3.5M
Questions
What leaders ask before they start.
Can I see it working on our own data before we commit?
Yes. We begin with a briefing, then a scoped pilot on a real question you have. You judge the results first, and nothing scales until you are satisfied.
How accurate is it, and how will we know when it is wrong?
Every finding links back to the source it came from, so your team can check it. We measure accuracy on a sample of your own data and share the results. A person reviews anything important before it goes out.
Who can see our data, and who owns it?
You own it. It sits in an environment separate from every other client, access is limited and logged, and it is never used for anyone else. When the engagement ends, it is returned or deleted as agreed in writing.
Will you work for our opponent or a rival?
Every engagement is confidential. We never name clients and never share data or analysis between them. If a conflict exists, we tell you at the start.
Does it work in our languages?
Tell us the languages your audience actually uses, including slang and mixed-language posts. We confirm coverage and test it on a sample before you commit.
Where does the information come from, and is it legal?
From public information, sources open to us by law, and information people have agreed to share. We do not buy or scrape private data. Each engagement starts with a review against the data-protection and electoral law that applies.
Do we still need our own analysts?
Yes. The AI does the reading at a volume no team could. Your people decide what to do with it, and we work alongside them.
What will it cost, and how soon do we see something useful?
Every engagement is different, so pricing is set after the briefing. We agree the scope, timeline and price in writing before any work starts. The pilot is designed to show you something useful early.
Request a briefing
Tell us the decision you are facing and when it is due. We will show you what AI can find in your data.
- Confidential by default. We never name clients or share data between them.
- A short call first, with no obligation.
- We use your details only to reply to this request.